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State-wide network symposium in Tübingen

10 Jul 2025

On 3 July, we as the Bildungszentrum Holzbau - with representatives from the Head of Continuing Education, the Head of Studies and Marketing - were also represented at the state-wide network symposium "Continuing Education in Discourse" at the University of Tübingen.

 

The day was organised and hosted by Netzwerk Fortbildung Baden-Württemberg, of which we are a member.

The Baden-Württemberg Continuing Education Network is a state-wide network of around 1,500-1,700 public and private continuing education providers, organised in 31 regional networks and supported by 17 regional offices. The aim is to promote continuing vocational training in Baden-Württemberg in a structured, transparent and localised manner.

Together with over 80 participants from all over Baden-Württemberg, we intensively analysed the topic of digital education marketingeducation marketing.

In dialogue with academics and practitioners - including Prof. Dr Matthias Alke and his team from the Institute of Educational Science - we discussed strategic approaches, new technologies such as AI and the importance of regional expertise in education marketing. The day was rounded off with a tour of the university library.

An exciting and inspiring day that gave us plenty of ideas for our own work.